What We Offer

We have a host of proprietary programs that can be of benefit to you.
  • Choice Online
  • Brand View
  • Line Select
In addition, we offer online panels of hard to reach/low incidence populations.
  • Medical Professionals
  • Corporate/Business Decision Makers
  • Cruisers/Frequent Travelers

Unique Products and Services

The Essentials

In addition to our propriety products, we offer the following:

  • Advertising Copy Testing/Tracking
  • Awareness/Attitude/Usage Tracking
  • Brand/Corporate Equity/Image
  • Concept Testing
  • Customer/Sat/Retention/Loyalty
  • Employee Surveys
  • Line Extension Testing/Optimization
  • Market Sizing
  • Media Research
  • Product Testing/Optimization
  • Public Affairs/Political Research
  • Segmentation Studies
  • Trade-off analyses/modeling
  • Travel and Tourism
  • Customer Retention/Loyalty
  • Brand/Corporate Image/Positioning/Identity
  • Most Desirable Product/Service Configuration
  • Optimal Advertising/Marketing Communications

Advanced Statistics

We utilize the most sophisticated statistical techniques to assess:

Our Techniques

Importance Gap/Quadrant Analysis
Identify the most important category attributes on which your brand is under-delivering/needs to improve.
Discriminant Function Analysis
Identifies the factors that differentiate between customers who are completely loyal to your brand/company vs. those who are not.
Discrete Choice Modeling,Conjoint Analyses, Multi-dimentional Scaling
Trade off analyses to determine optimal product/service configuration; potential share/volume.

Perceptual Mapping

Assess your brand's/company's image/personality overall and versus key competitors. Uncover unique positions. Determine strategies to move against the competition.
Segmentation
Needs-based, occasion-based and psychographic based segmentation to uncover profitable niche markets for your brand and how to reach and communicate to them.
Key Driver Analysis
Pinpoints those attributes that are most predictive of purchase/repurchase of and /or satisfaction with your brand or service.